Marketing on the WebI was in a discussion with a client recently who was impressed by a competitor’s website. It was graphically stark and almost completely devoid of text. While it was attractive, I am betting the site’s traffic volume of search is extremely low.
There was a time when we could make a page rank just by the strength of information pointing to it, but that is no longer the case. Your pages must have good clear content to be found in the search results.