Marketing on the Web
404 pages are a common sight in today's world of countless website updates and digital changes. When a web browser communicates with a specific server but cannot find the requested information, 404 pages will appear as the standard error response code in Hypertext Transfer Protocol (HTTP) So what do error messages like 404 Not Found or File Not Found do to search engine optimization (SEO)? Here's a few things you need to know about 404 pages and their effect on SEO. Why Do You Need 404...
MoreUpdate On Google Ad’s Match types
Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
MoreSEO Round Table Publishes 2021 SEO Periodic Table
Always a great chart, this 2021 table ranks what SEO practitioners consider to be the most influential SEO elements.
MoreCore Web Vitals and User Experience Signals
Good article on Core Web Vitals and how User Experience Signals Will Affect Page Rank: Here
MoreExcellent Article on E-A-T for SEO
Excellent article by Andrew Shotland of the Local SEO Guide: “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. WHAT IS E-A-T FOR SEO? Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on...
More21 SEO Tips for 2021 from MOZ
Nicely done, Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. https://moz.com/blog/21-seo-tips-2021
MoreUpdated Webmaster Guidelines from Bing
Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
MoreBuilding a Great Small Business Website
What You Need to Know About Building a Great Small Business Website Small business owners wear a lot of hats—some would say too many! After you've finished your accounting, ordering, and customer service tasks, you'd probably like to call it a day, but there is still one very vital component to work on: marketing. While marketing can be a full-time job all by itself, a great website can do much heavy lifting on your behalf. A website is an online salesperson for your business that is worki...
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