Google Display Ads

Posted on by Philip Busk
Google Display Ads is an advertising platform that allows businesses to reach their target audience through visually appealing image, text, and video advertisements across a vast network of websites and apps. The system operates on an auction-based model, where advertisers bid for ad placements, and the most relevant and highest bidding ads are displayed to users. When a user visits a website or app that is part of the Google Display Network, Google analyzes the content of the page and the us...
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Top 5 Digital Marketing Trends to Watch in 2025

Posted on by Philip Busk
The world of digital marketing is ever-changing, with new trends and technologies emerging each year. As we step into 2025, businesses must adapt to stay competitive. This blog explores the top five digital marketing trends that will shape the future of the industry and how businesses can capitalize on them to stay ahead of the curve. 1. AI-Driven Personalization Artificial intelligence (AI) is revolutionizing digital marketing by enabling businesses to deliver hyper-personalized experiences. ...
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404 Pages and the Effect on SEO

Posted on by Philip Busk
404 pages are a common sight in today's world of countless website updates and digital changes. When a web browser communicates with a specific server but cannot find the requested information, 404 pages will appear as the standard error response code in Hypertext Transfer Protocol (HTTP) So what do error messages like 404 Not Found or File Not Found do to search engine optimization (SEO)? Here's a few things you need to know about 404 pages and their effect on SEO. Why Do You Need 404...
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Update On Google Ad’s Match types

Posted on by Philip Busk
Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
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Excellent Article on E-A-T for SEO

Posted on by Philip Busk
Excellent article by Andrew Shotland of the Local SEO Guide: “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. WHAT IS E-A-T FOR SEO? Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on...
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