Marketing on the Web
In this video, Philip discusses choosing the best key words and phrases for your website. For the uninitiated, this is about choosing the right words and phrases to use within your content. The meta-keyword tag that was heavily used (and abused) over the last decade is not longer a part of the ranking algorithm of any major search engine.
MoreGoogle Places becomes Google Plus Local
---- Update Start ---- Google has clearly changed their strategy for the better with Google Plus Local. In this case, Google is looking to keep things authentic, so you'll need to start by setting up a 'real' Google Plus account. Then create a Google Page for your business and then click the "verify" link in the bottom right to have a post card mailed to you with a verification code. In my case, Google actually called to check on me. I could tell the agent was using Google street view to c...
MoreHow to get your website to rank in Google Search
What does it take to rank in Google? While there are over 200 signals used by Google, paying attention these elements will get you noticed!
MoreMarketing on the Web Celebrates 5 years in Business
I am pleased to announce that Marketing on the Web is five years old today! While I served as an in-house marketer for many years, I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. We feel this is a significant milestone because the Small Business Administration reports that more than half of small businesses fail within their first five years. We have been fortunate to have our business continue to grow each year. Many local...
MoreJump Start Your Brand with Instagram
Small businesses and corporations are always looking for new DRTV marketing ideas, and many choose to hire a direct response advertising agency to manage their marketing strategies. However, not all businesses are able to afford such advertising. Luckily for them, the variety of social media platforms has made marketing more affordable and accessible than ever before. Facebook has been a popular tool for many years and it was no surprise when they purchased Instagram, a free application tha...
MoreSEO and Changing Times
SEO isn't magic, largely its following the rules and tending to the details. One of the on-going tasks is monitoring the ever changing criteria used by Google to rank websites. If you think this is minor, consider that Google changed its algorithm over 500 times in 2011 alone. The most recent update in march of 2012 listed here will have many repercussions. And even when Google discloses the changes they have made, we really can't assess he impact of those changes until we test and observe the r...
MoreThings That Affect Search Engine Rank
The Domain Name / URL (Uniform Resource Locator) Recent studies indicate that search engines continue place a high value on the words in the domain name. Having a domain name like www.HuntsvilleBikeParts.com is far more likely to be found by someone looking for “Bike Parts in Huntsville” than www.bobsbikes.com. Note: If you are in the process of purchasing a domain name, it is recommended that you register several variations, .co, .net, dashed, and non-dashed versions because you don’t want som...
MoreCreating a Pay Per Click Campaign
The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will give you ad credits for Google or Microsoft as an enticement to sign-up and the major search engines give these away at tradeshows and marketing events. These credits come in the form of a code an...
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