Marketing on the Web
Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
MoreBuilding a Great Small Business Website
What You Need to Know About Building a Great Small Business Website Small business owners wear a lot of hats—some would say too many! After you've finished your accounting, ordering, and customer service tasks, you'd probably like to call it a day, but there is still one very vital component to work on: marketing. While marketing can be a full-time job all by itself, a great website can do much heavy lifting on your behalf. A website is an online salesperson for your business that is worki...
MoreCOVID-19: Ad credits for Google Ads – UPDATE
Google is starting to push out promised COVID-19 relief credits to advertisers .
MoreGoogle Merchant Ads Now Includes “Curbside Pickup” Available
Using local inventory ads, retailers can show users that the products they are searching for are available for nearby store pickup. Now, you can indicate if you offer curbside pickup, right in your local inventory ads.
MoreDo you really want a one-page website?
One page websites have grown in popularity in recent years. They are easy to navigate from a mobile device, which is extremely important, but they are not popular among those of us who are responsible for making your website rank in search results. If you have a small business a single page website may be fine, but business trying to be found for a variety of products and services are probably going to have a tough time competing in search against businesses who employ multi-page sites. Si...
MoreGoogle Updates Restaurant Delivery Options
Food businesses affected by COVID-19 Manage your dining options Let your customers know whether your food business offers takeout, delivery or curbside pickup and/or stopped providing dine-in service. Add or edit the "Dine-in," "Takeout," "Delivery," and "Curbside pickup" attributes on Google My Business. Tip: When customers search for your food business, your Business Profile will prominently show which of these dining options you currently support: “Dine-in,” “Takeout,” “Delivery,” or “C...
MoreCOVID-19: Ad credits for Google Ads for SMBs
Google is providing $340 million in ad credits to small and medium businesses who have advertised with them since the beginning of 2019 and comply with all Google Ads T&Cs. The credits will show directly in the accounts "in the coming months." https://support.google.com/google-ads/answer/9803410?hl=en More details here.
MoreGoogle Allowing Restaurants Add Delivery Or Takeout To GMB Business Listing
Google is making a rule exception to what you can use in your business name for some restaurants. You can write in your business name that your restaurant has "delivery available" or "takeout available." This is just for the time being, and is normally not allowed for business names in Google My Business. They did not update their help section This advice is primarily targeted at restaurants/grocery stores so if I were in a high risk category I wouldn’t think about it Google’s view an...
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