Marketing on the Web
I think most of us do the basics with our PPC campaigns, grouping phrases and then those phrases with related ads (such as marketing: internet marketing, web marketing, and services: SEM services, PPC Services...). However a recent exercise I went through yielded big benefits. Now let me preface this by saying I don't advocate the use of click through rates to determine the effectiveness of an ad. I always look for some kind of conversion metric to use. You may be thinking that you don't have...
MoreMod Rewrite Rules for Uniform Spidering
I mention in my earlier post that you should choose to use www or not , but regardless, stick with it. Another issue that arises is that you can't always control how someone else will link to your site. While many will include www. others will not. To insure that all you links are cataloged in the search engines uniformly, you should implement a couple of rules in your .htaccess file. A rule to insure www is (or is not) always used. To Redirect mysite.com to www.mysite.com Options +FollowS...
MoreNever Delete or Rename a Page
Well, almost never... I talk about the importance of page names on my SEO page. The trick is to design your site so that your page names and content are tuned for the top phrases in your industry. But what happens if you inherit a poorly designed site, the content becomes obsolete, or a generic term like "MP3 player" is suddenly secondary to a more popular phrase like "iPod"? In those cases, you create new content and use a 301 redirect (moved) to ensure any traffic to the old page is redire...
MoreTo www or not to www, that is in the URL …
This article has been updated to address additional questions received on this topic. I am frequently asked about whether you should include the www or not when setting up your your websites' URL. While many of us are predisposed to typing the www, most of the time including the www is immaterial as typing either www.mywebsite.com or mywebsite.com will usually be directed to the same place. So which should you use and when? The answer is either, but not both and here are specific cases to co...
MoreURLs and Linking for SEO
I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? -- You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same. For example, here I have linked the phrase Search Engine Marketing to www.marketing-ontheweb....
MoreWhere to get key words and phrases
As I mention on the SEO page, key word data is very important for determining navigational structure of your website, writing copy, and building your SEM campaigns. There are several good sources for phrases, I look a web logs, Google Analytics data, Webmaster Tools, and the words most often used on other high ranking web sites in the industry. If you are looking to expand the words in your SEM campaigns you should also examine the "long tail" of your logs. What you will find is that some of ...
MoreSuggestions?
I plan to cover the high points of SEO, SEM, and Web Analytics in my pages. I welcome suggestions, questions, and comments...
More