Marketing on the Web
Here are five basic things every business should do for visibility in Google's Local Search results: Review your Home page. It should clearly describe what you do, the markets you address. Your description should include common phrases people unfamiliar with the technical aspects of your business would use to look for your products and services. Review your About page. It should describe who you are and why someone should do business with you. The about page is kind of the on-line versio...
MoreMobile First – No really!
Working on several projects recently I am finding that mobile is still being treated as an afterthought. Guys, you can't do this. I know you think your site is fine, it's a responsive "mobile friendly" design and it passed Google's Speed Test with flying colors, but desktop design is still taking the lead in appearance and design. What I am seeing routinely on mobile sites are menus that are missing pages or don't work at all, text that isn't properly scaling and overwhelming the display, whi...
MoreInvesting in Digital Marketing for 2020
3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...
MoreGoogle Moves from Search Engine to Competitor
Rand Fishkin's Excellent article on how google i sin direct competition with many businesses in its results. The implications of this and a survival strategy. This is an embedded Microsoft Office presentation, powered by Office.
MoreGoogle Ranking Factors 2019: Opinions from 1,500+ Professional SEOs
Rank Fishkin at SparkToro just published a survey of current ranking factors: Read the full report here
MoreBacklinko Study of 5 Million Google Searches
Here is a Summary of their findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you...
MoreLink Building Training Video
Link Building – Another great training video by former MOZ CEO Rand Fishkin and the last in this series. (approx. 15 minutes)
MoreDigital Marketing vs Traditional Marketing
Digital Marketing So, you might ask, “what is digital marketing.” The best way to explain is to compare the differences in traditional marketing and digital marketing. Traditional Marketing - Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...
More