Marketing on the Web
Excellent video by Google's Maile Ohye who shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website. Note some of her suggestions/recommendations are more appropriate for large websites. https://youtu.be/piSvFxV_M04
MoreKeyword Optimization
(Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
MoreWhat is PPC?
I've been working on Pay Per Click (PPC) advertising campaigns since 2005 so of course, I think everyone else knows and understands what a PPC campaign is. The reason it is called Pay Per Click is that you pay for showing your ads on a per click basis. Your ad may show dozens of times, but you only pay when someone actually clicks on your ad. There is a bit more to it than this, but let's not complicate it for those new to this. The PPC billing model is often used in digital advertising campa...
MoreFeed Subscription Issues
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. We've had issues in the past with this service repeating emails, re-sending some posts that are months old. This seems to be happening again after a recent move to a new secure (SSL) hosting platform this past weekend. I appreciate my email subscribers and I am sorry know this is annoying! If you are an em...
MoreGoogle Webmasters Guidelines Updated
Google has just updated their guidelines for websites. Website designers and webmasters should review these guidelines to insure your sites follow best practices. Among the changes are new recommendations for mobile sites and using https (secure http). Google Webmasters Guidelines Bing's guidelines have not been updated, but can be found here.
MoreFeedburner Subscription Problems
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. I'm not sure what the deal is, but recently it's been repeating emails, re-sending some posts that are months old. I appreciate my email subscribers and I am sorry know this is annoying! I think there are two choices here, either I kill the feedburner service entirely, or wait for Google to fix it. Killing feedburn...
MoreIt’s About Topics Not Keywords!
I am routinely asked about keywords and SEO. First let me say that meta keywords, have literally not been a ranking signal for more than 10 years. Yahoo was the last to major engine to use them and that ended when Yahoo started using Bing's as its search engine. Second, with Google's Hummingbird update, Google understands parts of speech, so it more important to cover a topic thoroughly than to have exact keyword phrases. If your still stuffing your pages with keywords and phrases, just stop! It...
MoreSpeaking at The Big Marketing Event
Speaking at the Big Marketing Event today. The event is sponsored by Women's Business Center of North Alabama. Presentation can be downloaded here: https://www.marketing-ontheweb.com/docs/motw-big-marketing-event-2015.pdf
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