Marketing on the Web
This is an ever changing business, and we track the opinions of a number of industry analysts and blogs to stay current. However, SEO isn't a hard and fast science and industry news always has to be weighed against experience and actual results. The last two years have been especially difficult as many of the signals SEO houses have been dependent on have either lost value or become irrelevant. In April, we're headed to PubCon in New Orleans. PubCon is one of the top SEO conferences in the in...
MoreWebmaster Tools for Added Web Marketing Insight
Webmaster's Tools provides powerful insights into what is really going on with your website. You may have Google Analytics and think that is enough, but Google Analytics only shows you what people did after they clicked through to your website. Webmaster's tools provides information about how your website is doing in the search results before they click, and can help you understand what content on your website isn’t working. You get a "Google's eye view" of your website's health (broken lin...
MoreLocal Businesses Need a Google+ Local Page
As a part of your marketing strategy you need to have a Google local page. Google Local (formerly Google Places) is the web equivalent of the phone book. When Google translates a search as local in nature, these listings appear near the top of the search results. Local Listings are now part of Google Plus, enabling people to comment and vote on your business through their Google+ profiles. If you haven’t done so already, you’ll need to sign up for a personal Google+ account to create your...
MoreWebsite Malware Removal
Website security has become a big issue lately. Several of my clients' WordPress and Joomla 1.5 sites have recently become targets. One website was infected with what appeared to be pixel sized dots at the top of its pages. These dots were actually iframes to random websites that were doing bad things. Another clients' website was repeatedly taken offline for no apparent reason, and after much work and everything appeared to be back to normal, we found that mobile users were being redirected ...
MoreHow Pay Per Click Campaigns Work
Check out our latest video where I discuss Pay Per Click campaigns.
MoreMarketing Tactics
Third Party or In-house? Every business has to decide whether their marketing plan and the execution of that plan should be done in-house or outsourced to an agency. The decision can depend on a certain number of factors such as the in-house skills available and the nature of the startup business. Here are some key differences between the two. In-house marketing versus outsourcing – key differences 1. Cost In-house marketing will require you to pay for training costs, recruitment fees,...
MoreMarketing to Mobile Phone Users
I am frequently asked about marketing to cell phone users. First let's cover some earlier points I have made about why marketing to cell users is important. A 2011 National Health Interview survey (NHIS) indicates that the number of American homes with only wireless telephones is growing. More households (more than 3 in 10 homes) in the US now have only cell telephones. This 31.6% share is an increase of 1.9 percentage points over the second half of 2010. The survey also found that the per...
MoreBing Publishes SEO guide
Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links, Social Signals, and "indexation" (which sounds a lot like incoming links to me). With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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