Marketing on the Web 3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...
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Our Digital Presence is one of the Best in Our Industry
I have had the absolute pleasure of working with Philip and John at Marketing on the Web for the past three years and have been blown away with their work. What an amazing team! They have gone above and beyond for us in every respect! Website traffic has increased tremendously, our digital presence is one of the best in our industry, and social media is exploding off the page! We could not be happier with their work, their expertise, and dedication to our company. There is simply no other compan...
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Digital Marketing So, you might ask, “what is digital marketing.” The best way to explain is to compare the differences in traditional marketing and digital marketing. Traditional Marketing - Newspapers / Magazines / Radio / TV Targeting In traditional Newspapers and Magazine advertising ads are viewed by all readers regardless of interest. Yes - you can run ads in topic specific magazines and display your advertising within a specific section of a newspaper or magazine, but from a ta...
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In the pre-internet world, marketers said there were three things that were important; location, location, and location. It was important to be where your prospects could find you. In small towns, it might have been the square, or on a busy corner, as we moved to the suburbs it became the mall. Successful businesses often worked to assure their buildings and signage projected an image. The kind of image that people would like, remember and want to return to. And of course no one expected to b...
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