Marketing on the Web
A “SEM” campaign can give you immediate visibility when users type in more difficult or unusual terms.
Websites rarely rank well for every different search term relevant to their product or service, but we can help with that with Search Engine Marketing.
Creating a Google Ads campaign involves selecting a group of key word phrases, creating the related Ad copy, and then bidding the maximum amount you are willing to pay if someone clicks on your Ad. The Ads can be used to give your site visibility when you don’t rank organically or when you are looking to build name recognition.
We are experts with the major SEM technologies, including Google, Yahoo, Bing, Facebook and LinkedIn. We can help you evaluate your budget, expand your existing list of keywords and key phases, and work with you to create special landing pages on your website if needed. In many cases we can help you understand where you are spending money needlessly, and also identify areas where increased spending would help.
We create and monitor campaigns to ensure that Ads and phrases with the highest conversion rate are maintained, and that poorly performing Ads and phrases are paused or deleted. We test and tune Ads and phrases for highest performance, monitor search phrases to identify new opportunities or trends, create targeted placement campaigns, and use the results of this data to make on-going improvements to your site.
Do you need help with your SEM efforts?
If you’re looking for someone to assist your “Search Engine Marketing” efforts – We Can Help!