Marketing on the WebThere are hundreds of thousands of sites online today, and nearly every business that is looking to succeed has added to that vast quantity by making a site of their own. Trying to get your site to the top isn’t as easy as it once was, and those interested in staying ahead of their competition must create effective websites.
A good website is more than just a great landing page and some additional media. In fact, a great website should have at the bare minimum:
The Ability to Create a Good First Impression
The look of your website is everything. If the site’s design doesn’t look professional, you can guarantee that potential clients will be quick to hit the back button. To make sure that you capture quick conversions, go the extra mile and pay for a professional design.
Excellent Content
Content is essentially one of the best forms of SEO available, and every website needs to make sure that it is posting relevant articles. Not only does web content need to pertain to the site itself, but it also needs to be interesting and informative. Great content will keep readers coming back, with drive up rankings, and will overall increase business.
Easy Usability
If your site is a pain to navigate through, you will quickly lose business. If users struggle to find the information that they need about your organization or products, they will move on to your competitors. Make sure all information pertinent to your business is easy to get to, if not on the primary landing page.
SEO
Titles and meta titles and descriptions are important when producing a SEO friendly site. Also the phrases used within your content and links to your site are highly important when trying to raise your site’s rank in the search engines. If you are struggling with getting your site to the top, don’t be afraid to hire a professional. In the same way that it is difficult to compete for business against sites that are professionally designed, it is difficult for a business to compete in the search results against sites that have had professional SEO help.
Social Aspects
Every website also needs to have a Facebook and Twitter page, as well as accounts on various other social networking sites, to remain effective. It doesn’t take paid surveys for business owners to know that everyone is chatting through social media, and one of the best ways to drive business to your site is by linking your social media accounts to your business’s primary landing page.
Getting ahead on the web is a bit difficult, but with the right site design, some SEO work, and social media integration, business owners allow themselves the opportunity to get ahead of their competition. If you find that your site is lagging behind, take the above tips and analyze your site. You may find that a few quick tweaks to content or simply signing up for a social networking account was all your business needed to raise its rank on the major search engines.