Marketing on the WebGoogle just published updated information on ‘Quality Score’ and how is it calculated. Quality Score is a major factor in determining what advertisers pay for ad phrases.
I believe this is the clearest information so far on this import, evolving algorithm.
What is ‘Quality Score’ and how is it calculated?
Past Articles:
- How Google AdWords Bidding Works – Quality Score
- Landing Pages to Improve Quality Score
- PPC Campaigns and Quality Score
- Chasing the Long Tail