Marketing on the Web I've been working on Pay Per Click (PPC) advertising campaigns since 2005 so of course, I think everyone else knows and understands what a PPC campaign is. The reason it is called Pay Per Click is that you pay for showing your ads on a per click basis. Your ad may show dozens of times, but you only pay when someone actually clicks on your ad. There is a bit more to it than this, but let's not complicate it for those new to this. The PPC billing model is often used in digital advertising campa...
MoreSearch Engine Marketing
Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.
Feed Subscription Issues
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. We've had issues in the past with this service repeating emails, re-sending some posts that are months old. This seems to be happening again after a recent move to a new secure (SSL) hosting platform this past weekend. I appreciate my email subscribers and I am sorry know this is annoying! If you are an em...
MoreFeedburner Subscription Problems
I use Google's feedburner product to manage my feed and email subscriptions. For email subscribers, it monitors the feed on my blog and emails subscribers when there is a new post. I'm not sure what the deal is, but recently it's been repeating emails, re-sending some posts that are months old. I appreciate my email subscribers and I am sorry know this is annoying! I think there are two choices here, either I kill the feedburner service entirely, or wait for Google to fix it. Killing feedburn...
MoreSpeaking at The Big Marketing Event
Speaking at the Big Marketing Event today. The event is sponsored by Women's Business Center of North Alabama. Presentation can be downloaded here: https://www.marketing-ontheweb.com/docs/motw-big-marketing-event-2015.pdf
MoreGoogle’s Mobile Update aka Mobilegeddon
Google announced that on April 21, 2015 it would start excluding websites that are not mobile friendly from its mobile search results. I have been alerting my customers to this change in Google's algorithm for several months. Sadly moving to a 'responsive' mobile friendly design is expensive and beyond the reach of many struggling business owners. The update has come and gone with seemingly little impact, but let me suggest what I think the long term impact will be. First this is a Google ...
MoreGoogle Certified Partner
Marketing on the web is excited to be a certified Google Partner. Google Partners are online marketing companies trusted by Google. Partner companies must not only obtain AdWords certification, but their businesses must be healthy, their customers happy, and they must employ Google's best practices. Press Release
MoreSummer Learning Series
Marketing on the Web and the Ad4 group are conducting a Summer Learning Series - Huntsville area businesses can learn about Internet Marketing. The initial seminar is a high-level discussion intended to provide managers the information they need to understand Marketing on the Internet, with subsequent sessions focused on how to. Click here to register. https://ad4group.com/shop/marketing-on-the-web-summer-series/
MoreGetting Your Business Online by Google
I am always happy to provide Internet Marketing advise to people who call, and to that end, here's a great video from Google on the basics of getting your business online.
More