Marketing on the Web Third Party or In-house? Every business has to decide whether their marketing plan and the execution of that plan should be done in-house or outsourced to an agency. The decision can depend on a certain number of factors such as the in-house skills available and the nature of the startup business. Here are some key differences between the two. In-house marketing versus outsourcing – key differences 1. Cost In-house marketing will require you to pay for training costs, recruitment fees,...
MoreSearch Engine Marketing
Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.
Marketing to Mobile Phone Users
I am frequently asked about marketing to cell phone users. First let's cover some earlier points I have made about why marketing to cell users is important. A 2011 National Health Interview survey (NHIS) indicates that the number of American homes with only wireless telephones is growing. More households (more than 3 in 10 homes) in the US now have only cell telephones. This 31.6% share is an increase of 1.9 percentage points over the second half of 2010. The survey also found that the per...
MoreGoogle Places becomes Google Plus Local
---- Update Start ---- Google has clearly changed their strategy for the better with Google Plus Local. In this case, Google is looking to keep things authentic, so you'll need to start by setting up a 'real' Google Plus account. Then create a Google Page for your business and then click the "verify" link in the bottom right to have a post card mailed to you with a verification code. In my case, Google actually called to check on me. I could tell the agent was using Google street view to c...
MoreMarketing on the Web Celebrates 5 years in Business
I am pleased to announce that Marketing on the Web is five years old today! While I served as an in-house marketer for many years, I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. We feel this is a significant milestone because the Small Business Administration reports that more than half of small businesses fail within their first five years. We have been fortunate to have our business continue to grow each year. Many local...
MoreCreating a Pay Per Click Campaign
The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will give you ad credits for Google or Microsoft as an enticement to sign-up and the major search engines give these away at tradeshows and marketing events. These credits come in the form of a code an...
MoreHow to Create an Effective Website
There are hundreds of thousands of sites online today, and nearly every business that is looking to succeed has added to that vast quantity by making a site of their own. Trying to get your site to the top isn't as easy as it once was, and those interested in staying ahead of their competition must create effective websites. A good website is more than just a great landing page and some additional media. In fact, a great website should have at the bare minimum: The Ability to Create a Good...
MoreDealing with bad reviews in Google Places
Everyone has a bad day, tempers often flair and it is easy to strike out when your facing your opponent through a computer screen. The bad news is that a review whipped out in anger can live on the Internet for a long time. Highland Hardware had an unhappy customer and despite their best efforts to resolve the issue the customer was still unhappy. However when the customer struck out at them publicly, its owner and founder Chris Bagby took action and sending this letter to his customer base: ...
MoreStarting a Google AdWords Campaign
I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always able to find phases to drive incremental business. In addition an AdWords campaign is a great way to test and evaluate ad copy to find out what messages are best at capturing ...
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