Marketing on the Web This is very cool and while it wouldn't be appropriate for every ad, there are places were this could be very helpful. Sitelinks enable you to link to multiple services within a single ad. Imagine company listings for a business like My SEO firm with direct links to services like Search Optimization, Internet Marketing, and Website Audits. I am not sure how this will play into Google's quality score algorithm, but I am sure this aspect hasn't been overlooked. The downside, it only works when you...
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Marketing on the Web discusses Search Engine Marketing and how it can improve your marketing efforts.
The Phonebook is Dead
Increasingly people are going on-line, not only for phone number and addresses, but for reviews and recommendations. Website’s not only give you the opportunity to list the standard phonebook info like you’re address, when you’re open and years in business, but also detailed information and photos about your products and services. You can explain who you are and why someone should do business with you. You can post videos not only about your company, but about the work you have performed and of ...
MoreAre Meta Keywords Obsolete?
Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using topic and category specific keywords in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to...
MoreWebsite Design Recommendations
I just read a great article by Ian Lurie at Coversation Marketing titled Things You Don't Know About Your Customers. Perhaps more aptly named Things to remember when designing a website, its a great read with clear points we all need to remember. In summary: Updated 3/2020: Reading onscreen is hard, for everyone. Use short paragraphs. Use wide line spacing and nice margins. Use dark text on a light background. Scrolling up-and-down is OK Use lists. They view in an...
MoreLinking Pay Per Click Campaigns to Google Analytics
It is beneficial to separate and track your Pay Per Click traffic from Organic in Google Analytics. If you don't make the effort, PPC and Organic traffic will be lumped together, making it difficult to know how your SEO efforts are progressing. Once you make the link between Google AdWords and Google Analytics accounts, the tracking will occur automatically. To set this up, simply access the Analytics tab in your AdWords account and then either select Create New or Link to Existing. Once you...
MoreGoogle Publishes Quality Score Explanation
Google just published updated information on 'Quality Score' and how is it calculated. Quality Score is a major factor in determining what advertisers pay for ad phrases. I believe this is the clearest information so far on this import, evolving algorithm. What is 'Quality Score' and how is it calculated? Past Articles: How Google AdWords Bidding Works - Quality Score Landing Pages to Improve Quality Score PPC Campaigns and Quality Score Chasing the Long Tail
MoreMicrosoft AdCenter Desktop Beta
I have been participating in Microsoft's AdCenter beta program. This type of desktop PPC management tool is essential to managing PPC programs. I have participated in, and managed several beta programs in my career and you expect things to be a clunky at first. if you have used the early releases, I am sure you would agree, there was room to improve. A Little History We were once satisfied to manage out PPC campaigns in an excel spreadsheet. Tabbing, cutting, pasting, searching and replaci...
MoreHow Google AdWords Bidding Works – Quality Score
Great article that explains Google's AdWords auction process. No real insight into Quality Score here, but it does explain how it figures in the mix. Google Quality Scores and Ad Auctions Added 11/08/2008 More on Quality Score woes here: The Account Quality Score: Money Pit for the Uninformed Google's Ever-Evolving Quality Score Added 11/11/08 Google AdWords Quality Score -- That's Old-School for SEO
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