Search Engine Optimization

Marketing on the Web explores Search Engine Optimization (SEO) and how it can impact your web marketing efforts.

Are Directories Still Useful for SEO and Marketing in 2025?

Posted on by Philip Busk
Directories were once a major part of SEO strategies, helping websites gain backlinks and improve search rankings. However, with Google’s evolving algorithms and a stronger emphasis on high-quality, relevant links, many marketers wonder if directories are still valuable today. Let’s explore the role of directories in SEO, popular options, and their effectiveness for marketing and advertising. What Are Web Directories? Web directories are online platforms that categorize websites into differe...
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Excellent Article on E-A-T for SEO

Posted on by Philip Busk
Excellent article by Andrew Shotland of the Local SEO Guide: “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. WHAT IS E-A-T FOR SEO? Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on...
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Updated Webmaster Guidelines from Bing

Posted on by Philip Busk
Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
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Mobile First – No really!

Posted on by Philip Busk
Working on several projects recently I am finding that mobile is still being treated as an afterthought. Guys, you can't do this. I know you think your site is fine, it's a responsive "mobile friendly" design and it passed Google's Speed Test with flying colors, but desktop design is still taking the lead in appearance and design. What I am seeing routinely on mobile sites are menus that are missing pages or don't work at all, text that isn't properly scaling and overwhelming the display, whi...
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