Marketing on the Web I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? -- You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same. For example, here I have linked the phrase Search Engine Marketing to www.marketing-ontheweb....
MoreSearch Engine Optimization
Marketing on the Web explores Search Engine Optimization (SEO) and how it can impact your web marketing efforts.
Where to get key words and phrases
As I mention on the SEO page, key word data is very important for determining navigational structure of your website, writing copy, and building your SEM campaigns. There are several good sources for phrases, I look a web logs, Google Analytics data, Webmaster Tools, and the words most often used on other high ranking web sites in the industry. If you are looking to expand the words in your SEM campaigns you should also examine the "long tail" of your logs. What you will find is that some of ...
More