Marketing on the Web In this video I discuss the need for an Website Audit. Sometimes called an SEO Audit, we recommend an audit anytime you're designing or re-designing a website. If your business is dependent on your website for new business, an SEO Audit is an first important step to getting it right. The Audit digs into what is working and what's not with your website and looks at the market to see what is working for those you are competing against. I have delivered dozens of Website Audits at this point and...
MoreSearch Engine Optimization
Marketing on the Web explores Search Engine Optimization (SEO) and how it can impact your web marketing efforts.
SEO Starter Guide by SEOMOZ
I previously posted links to Google's SEO Starter Guide in the 2008 and the update in 2010, but there have been no recent changes to Google's guide despite dramatic changes to ranking signals that occurred with the Panda and Penguin updates in 2011. SEOMOZ published this update to their SEO Starter Guide in May of 2012. It touches on optimizing for Google and Bing. -- Worth reading! > The Beginner's Guide to SEO by SEOMOZ
MoreChoosing Key Words and Phrases for your Business
In this video, Philip discusses choosing the best key words and phrases for your website. For the uninitiated, this is about choosing the right words and phrases to use within your content. The meta-keyword tag that was heavily used (and abused) over the last decade is not longer a part of the ranking algorithm of any major search engine.
MoreHow to get your website to rank in Google Search
What does it take to rank in Google? While there are over 200 signals used by Google, paying attention these elements will get you noticed!
MoreSEO and Changing Times
SEO isn't magic, largely its following the rules and tending to the details. One of the on-going tasks is monitoring the ever changing criteria used by Google to rank websites. If you think this is minor, consider that Google changed its algorithm over 500 times in 2011 alone. The most recent update in march of 2012 listed here will have many repercussions. And even when Google discloses the changes they have made, we really can't assess he impact of those changes until we test and observe the r...
MoreThings That Affect Search Engine Rank
The Domain Name / URL (Uniform Resource Locator) Recent studies indicate that search engines continue place a high value on the words in the domain name. Having a domain name like www.HuntsvilleBikeParts.com is far more likely to be found by someone looking for “Bike Parts in Huntsville” than www.bobsbikes.com. Note: If you are in the process of purchasing a domain name, it is recommended that you register several variations, .co, .net, dashed, and non-dashed versions because you don’t want som...
MoreSEO and Web Design
Many companies have gone through the expensive process of having a website designed or updated only to discover that the new website can’t be found in the search results. To prevent this costly misstep, we recommend that SEO services be included as a component of any website development project. Where web designers focus on the creative effort of designing a website that is attractive and making your products a services appeal to buyers. The SEO persons focus is on what it takes to make a web...
MoreWhat is duplicate content?
What is duplicate content and why should you care? Google's Matt Cutts has said many times, there is no duplicate content "penalty" (you won't be kicked out of the results), but it can substantially impact your rankings. When you have duplicate content search engines can't determine which page should rank for a given phrase. Perhaps worse, if some people link using one address (URL), while others link using another address, neither page will have the credibility that it would if all the links po...
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