Marketing on the Web I attended a seminar today that discussed the Microsoft (AdCenter) /Yahoo (Panama) transition. I have hit several preliminary discussions on this topic at conferences, but this was the first one that had any real information about the Microhoo transition. The seminar was lead by representatives from Microsoft and Yahoo and they set forth a time-line that showed the transition starting in August for completion by mid-October. They were careful to point out that this transition only effects sea...
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AdCenter Beta Says Thank You
I have assisted with a number of product beta’s over the years, but was flattered when Microsoft contacted me to do an interview about my involvement in the AdCenter beta program. see: Thank You for Helping Improve Microsoft adCenter
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I have been participating in Microsoft's AdCenter beta program. This type of desktop PPC management tool is essential to managing PPC programs. I have participated in, and managed several beta programs in my career and you expect things to be a clunky at first. if you have used the early releases, I am sure you would agree, there was room to improve. A Little History We were once satisfied to manage out PPC campaigns in an excel spreadsheet. Tabbing, cutting, pasting, searching and replaci...
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