Marketing on the Web In this video I discuss the need for an Website Audit. Sometimes called an SEO Audit, we recommend an audit anytime you're designing or re-designing a website. If your business is dependent on your website for new business, an SEO Audit is an first important step to getting it right. The Audit digs into what is working and what's not with your website and looks at the market to see what is working for those you are competing against. I have delivered dozens of Website Audits at this point and...
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Don’t use PDFs as Web Pages
I routinely provide SEO audits as a part of my services and a common situation that I encounter is the use of PDF files as web pages. In general, using any non-web file such as .pdf, .doc, xls, etc. as primary content on a website is a bad idea. When people enter your site on these pages, they have no logical way to find information about related products and services (say they land on a page about blue widgets and need information on red widgets) or navigate to your Contact Page. In addition...
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My clients will tell you that I am always preaching the importance of site architecture (or information architecture). Your site’s architecture, links, and navigation communicate how information is related within your site. Each page in your site passes rank to the pages beneath it. If your site lacks organization, Google must rely on other factors to determine the importance and relationship of your pages. WordPress and SEO guru Joost de Valk has a great write-up on this topic. https://yoast...
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