Marketing on the Web Perhaps the single most important thing that affects your web sites ranking is incoming links. However, it isn't as simple as just getting incoming links pointing to your site, the links need to come from credible sources. To boost relevancy, links surrounding text need to contain industry phrases and the link itself can give you a boost if the linked text contains a key phrase that you would like your site to be known for. See: URLs and Linking for SEO Before I start working on directory lis...
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