Marketing on the Web I am always amazed when I find a site that is lacking an About Us or Contact page. Unlike a bricks and mortar business, a website can be created out of thin air, making these pages essential to establishing trust and closing business. The content of these pages should communicate the people or company behind the website and where you are physically located. About Us: An About page helps people identify with you and you passions. Leave the sales pitch out. Small businesses should tell peop...
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