Marketing on the Web I just read a great article by Ian Lurie at Coversation Marketing titled Things You Don't Know About Your Customers. Perhaps more aptly named Things to remember when designing a website, its a great read with clear points we all need to remember. In summary: Updated 3/2020: Reading onscreen is hard, for everyone. Use short paragraphs. Use wide line spacing and nice margins. Use dark text on a light background. Scrolling up-and-down is OK Use lists. They view in an...
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