Marketing on the Web Everyone has a bad day, tempers often flair and it is easy to strike out when your facing your opponent through a computer screen. The bad news is that a review whipped out in anger can live on the Internet for a long time. Highland Hardware had an unhappy customer and despite their best efforts to resolve the issue the customer was still unhappy. However when the customer struck out at them publicly, its owner and founder Chris Bagby took action and sending this letter to his customer base: ...
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Google My Business
The Phonebook is Dead
Increasingly people are going on-line, not only for phone number and addresses, but for reviews and recommendations. Website’s not only give you the opportunity to list the standard phonebook info like you’re address, when you’re open and years in business, but also detailed information and photos about your products and services. You can explain who you are and why someone should do business with you. You can post videos not only about your company, but about the work you have performed and of ...
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