Marketing on the Web Many companies have gone through the expensive process of having a website designed or updated only to discover that the new website can’t be found in the search results. To prevent this costly misstep, we recommend that SEO services be included as a component of any website development project. Where web designers focus on the creative effort of designing a website that is attractive and making your products a services appeal to buyers. The SEO persons focus is on what it takes to make a web...
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Monitoring Site Speed for Better Ranking
Google uses page load speed as one of the signals in their ranking algorithm. While they previously provided an indicator of your sites speed in Webmaster tools, but it wasn’t on-going (they only sampled periodically). With this announcement, Google has added Site Speed To Google Analytics. I think page load speed is something everyone should be monitoring, especially if you’re in a share hosting environment (like most of my customers). It will also be beneficial in identifying slower page...
MoreDifferentiate Affiliate Clicks from Bounces
A bounce is a visit to your website that doesn't result in a second pageview or a desired action. If your site participates in affiliate marketing programs such as Google AdSense, an outbound click may very well be your desired action. To be able to properly optimize your website and your marketing campaigns, you need to differentiate someone clicking out on an affiliate link from someone who doesn't find what they are looking for and just leaves. The "proper" way to do that is to either trac...
MoreSaving Search Rank When Launching a New Website
On July 14, 2010, I will discuss how to maintain Pagerank when you update or launch a new website with the North Alabama Web Developers group. In this meet-up we’ll discuss Google webmaster tools, Google analytics, sitemaps, and using redirects to map content with the .htaccess file (emphasis will be on Apache/Linux hosting). Please visit the meet-up site for details and sign-up. https://www.meetup.com/web-99/calendar/13878846/ Slides from this discussion are here: Maintain Pagerank wh...
MoreGoogle Releases Google Analytics Updates
I thought Avinash Kaushik prepared an especially good article on new features coming to GA. Google updated their java-script about a year ago to support more features and this update starts to float some of those changes to the surface. If you haven’t moved to the new (non urchin) code, you should do so as soon as possible. How can you tell which code you have? In a browser window surf to your website and do a “view source” on any web page, then search for google-analytics.com. The old urchi...
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