Marketing on the Web Bing has just updated their webmaster guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a Metrics include: Relevance: Relevance refers to how closely the content on the landing page matches the intent behind the search query. This includes matching terms directly on the page as well as terms used in links referring to the page. Bing also considers semantic equivalents, including synonyms or abbreviations, which may not be exact matches of the query terms but ar...
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Google Webmasters Guidelines Updated
Google has just updated their guidelines for websites. Website designers and webmasters should review these guidelines to insure your sites follow best practices. Among the changes are new recommendations for mobile sites and using https (secure http). Google Webmasters Guidelines Bing's guidelines have not been updated, but can be found here.
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Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links, Social Signals, and "indexation" (which sounds a lot like incoming links to me). With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
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Google has just released a new SEO starter guide. The new guide is more complete, has more examples, and covers wider range of issues, including mobile content and images. I highly recommend that anyone who is launching or reworking a website review this document before you start. > Google SEO Starter Guide
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Google has a number of good resources for webmasters, but they have just released an Search Engine Optimization Starter Guide. So, if you ever wondered if all that stuff you have heard about optimizing your website for Google is hooey or not... this is a great place to find out.
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