Marketing on the Web Last year Google said that load times would become a factor in determining your page rank. I have been toying with Joomla load times trying to speed things up and found two things that are very effective (and easy): In the >Global Configuration panel under >Server, enable gzip compression (duh!) Using this, the content the server send the info to the browser compressed so bandwidth isn’t as big of an issue. Install a CSS/Java compression plug-in. I used a plug-in CssJsCompress to ...
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Mod Rewrite for Better Living
I have written before about never deleting or renaming a page, but there are times when it is unavoidable. Restructuring a site, removing obsolete products and changing scripting languages (moving to shtml from php, or php from html) make this a common problem. I am in the middle of two large projects that will involve changing the names of many pages. These are both Joomla-based sites, so I am mitigating some of the problems by using sh404sef. It does a great job of helping you control page ...
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CMS is the future If your here, you are likely already familiar with the concept of Content Management Systems (CMS) and what they do. The attraction is simple, the ability to give your marketing folks (yourself in some cases) the ability to directly edit content of your website without any HTML expertise or a concern that they might break the site. I bought into this idea working with the folks at one of the local design firms. A BIG attraction for me is the ability to tweak key SEO elements...
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