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Keyword Research

Posted on April 5, 2019May 1, 2020 by Philip Busk

Keyword Research - Great Video by former MOZ CEO Rand Fishkin. (approx. 15 minutes) https://moz.com/blog/one-hour-seo-guide-part-2-keyword-research

Find the Right Words to Market Your Business

Posted on July 22, 2013July 4, 2021 by Philip Busk

Need help finding the right keywords to market your business on the Internet? - Marketing on the web's John Allen spoke with Ad4! Group's Chris Gattis on his show at wtkiradio.com - WTKI 1450 AM / 92.9 FM Huntsville and WEKI 1490 AM / 94.7 FM Decatur. Free Keyword Tools: Google's keyword Tool* SEOBook's Keyword Tool Wordtracker's Keyword Tool Excellent article from Casey Meraz on using Google's KW tool here *Note on July 1, 2013 Google discontinued the public version of its t...

Choosing the Right Title Tags and Meta Descriptions

Posted on October 10, 2012October 10, 2012 by Philip Busk

I am routinely surprised at how many people still equate Meta-Keywords with SEO. While that element hasn't been used in a while (Yahoo stopped when Bing began providing their results), Title Tags and Meta Descriptions continue to be important on-page elements.

Are Meta Keywords Obsolete?

Posted on October 7, 2009July 16, 2011 by Philip Busk

Yahoo announced at the SMX East conference yesterday that they were no longer using meta keywords. In the report Yahoo stated that they had announced this earlier in the year - but apparently no one outside Yahoo got the memo. While none of the major engines now support meta keywords, I still recommend using topic and category specific keywords in all your pages. There are a lot of spiders crawling the web that still use this information to categorize your content and can result in back-links to...

Improving Organic Results

Posted on December 18, 2007July 16, 2011 by Philip Busk

The key to increasing site relevancy is to have relevant content. In a recent exercise for a client, I was looking for industry terms and phrases to use for a marketing campaign. I used Google's keyword tool that examines your site for relevant phrases and produces a list of grouped terms from which you might build a AdWords campaign. The problem was the terms that were produced didn't match the business. This is alarming as this disconnect has serious negative ramifications for the companies or...

Where to get key words and phrases

Posted on August 29, 2007July 16, 2011 by Philip Busk

As I mention on the SEO page, key word data is very important for determining navigational structure of your website, writing copy, and building your SEM campaigns. There are several good sources for phrases, I look a web logs, Google Analytics data, Webmaster Tools, and the words most often used on other high ranking web sites in the industry. If you are looking to expand the words in your SEM campaigns you should also examine the "long tail" of your logs. What you will find is that some of ...