Marketing on the Web In this video, Philip completes his discussion on link-building in part 2 of this series. Part 1 here
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What is Link Building – Part 1
In this video, Philip discusses link-building, what it is and why it's important to your business. This is part 1, we'll follow up with part 2 next week! Part 2 here
MoreLink Building can be Detrimental to your Wallet
In a recent article in Inc Magazine, a on-line merchant of gift baskets discusses how a link building campaign cost him 4 million dollars. The loss comes both from a direct drop in traffic to his site and indirectly from the money that he had to spend on AdWords to bring traffic while his site was banned. While link building is an important part of any marketing effort, I would disqualify anyone who is sending bulk emails promoting this as a service. I feel that anyone doing link building in ...
MoreLink Building with Directory Services
Carrie Hill just published a summary of directories that should be on every one's link building list. These are credible sources that the search engines use to help determine the relevancy of your site for things like products, services, or locality. See Carrie's list of Must Have List of Directories Related: Building Incoming Links Directories and Incoming Links
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