Marketing on the Web Duplicate Content has long been an issue with webmasters and is cause for concern because duplicating content dilutes your ranking in search results. Perhaps the most common cause of having duplicate content is in allowing both www. and non www versions of your site to exist. However, another place where I see duplicate content occur is when a customer has multiple domain names pointing to the same content. When you use multiple domain names, and there are good reasons to do this, you should pic...
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To www or not to www, that is in the URL …
This article has been updated to address additional questions received on this topic. I am frequently asked about whether you should include the www or not when setting up your your websites' URL. While many of us are predisposed to typing the www, most of the time including the www is immaterial as typing either www.mywebsite.com or mywebsite.com will usually be directed to the same place. So which should you use and when? The answer is either, but not both and here are specific cases to co...
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I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? -- You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same. For example, here I have linked the phrase Search Engine Marketing to www.marketing-ontheweb....
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