Marketing on the Web A lot has changed in the way Google displays businesses in the past few years. The changes have come in slowly, so you may not have noticed, but Google Ads that only appeared on the right side of the page have now crept above the left column, pushing organic results down. Businesses that were near bottom on the first page may now be on the second page (or worse). Google is also displaying a "local stack", kind of a phonebook listing at the top of the page for searches it considers local (like...
Morelocal campaigns
Local Businesses Need a Google+ Local Page
As a part of your marketing strategy you need to have a Google local page. Google Local (formerly Google Places) is the web equivalent of the phone book. When Google translates a search as local in nature, these listings appear near the top of the search results. Local Listings are now part of Google Plus, enabling people to comment and vote on your business through their Google+ profiles. If you haven’t done so already, you’ll need to sign up for a personal Google+ account to create your...
MoreBuilding National Ads for Local Needs
Google says that they are accurate in identifying only about 35% of "local" traffic. This means if you run ads to your local market there is a good chance that 65% of your target audience will never see your ads. Including your city and state in national ads will also reduce the likelihood of someone outside your area clicking your ad. (more…)
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