Marketing on the Web Excellent article by Andrew Shotland of the Local SEO Guide: “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has been a trendy topic in SEO for the past few years. WHAT IS E-A-T FOR SEO? Before we can figure out what E-A-T LOCAL is, let’s lay down a baseline as to what E-A-T for SEO overall is. Great SEOs like Marie Haynes and Lily Ray have gone through a lot of time and effort to pick apart how Google might define E-A-T. In reviewing some of the top posts and presentations on...
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Five basic things for Google Local Search visibility.
Here are five basic things every business should do for visibility in Google's Local Search results: Review your Home page. It should clearly describe what you do, the markets you address. Your description should include common phrases people unfamiliar with the technical aspects of your business would use to look for your products and services. Review your About page. It should describe who you are and why someone should do business with you. The about page is kind of the on-line versio...
MoreMobile First – No really!
Working on several projects recently I am finding that mobile is still being treated as an afterthought. Guys, you can't do this. I know you think your site is fine, it's a responsive "mobile friendly" design and it passed Google's Speed Test with flying colors, but desktop design is still taking the lead in appearance and design. What I am seeing routinely on mobile sites are menus that are missing pages or don't work at all, text that isn't properly scaling and overwhelming the display, whi...
MoreInvesting in Digital Marketing for 2020
3 Reasons Your Business Should Invest in Digital Marketing in 2020 No matter how much of your 2020 budget is allocated to marketing, you will want to spend every dime on only the most effective methods. To be effective, you have to get your company’s message to the right prospect, reaching them at the right place at the right time. In 2020, there is no better way than with digital marketing channels. Digital marketing encompasses all online channels, including websites, email, social media, ...
MoreOur Digital Presence is one of the Best in Our Industry
I have had the absolute pleasure of working with Philip and John at Marketing on the Web for the past three years and have been blown away with their work. What an amazing team! They have gone above and beyond for us in every respect! Website traffic has increased tremendously, our digital presence is one of the best in our industry, and social media is exploding off the page! We could not be happier with their work, their expertise, and dedication to our company. There is simply no other compan...
MoreMarketing on the Web Celebrates 10 Years in Business
I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. Over the past 10 years we have assisted many local, regional, and national businesses with their on-line marketing efforts and we thank them for contributing to our success! Marketing on the Web is known for its attention to detail and hands-on approach to Internet Marketing. As an adjunct to in-house marketing teams, MOTW improves the on-line presence of businesses without the o...
MoreGoogle’s Mobile Update aka Mobilegeddon
Google announced that on April 21, 2015 it would start excluding websites that are not mobile friendly from its mobile search results. I have been alerting my customers to this change in Google's algorithm for several months. Sadly moving to a 'responsive' mobile friendly design is expensive and beyond the reach of many struggling business owners. The update has come and gone with seemingly little impact, but let me suggest what I think the long term impact will be. First this is a Google ...
MoreYour Brand in a Digital World
In the pre-internet world, marketers said there were three things that were important; location, location, and location. It was important to be where your prospects could find you. In small towns, it might have been the square, or on a busy corner, as we moved to the suburbs it became the mall. Successful businesses often worked to assure their buildings and signage projected an image. The kind of image that people would like, remember and want to return to. And of course no one expected to b...
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