Marketing on the Web CMS is the future If your here, you are likely already familiar with the concept of Content Management Systems (CMS) and what they do. The attraction is simple, the ability to give your marketing folks (yourself in some cases) the ability to directly edit content of your website without any HTML expertise or a concern that they might break the site. I bought into this idea working with the folks at one of the local design firms. A BIG attraction for me is the ability to tweak key SEO elements...
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Web Marketing Parallels to Bricks and Mortar
I recently went through a pre-launch design study with a client. The client is launching a new division of an existing company and after hearing me speak at a local business group, wanted to be sure he was starting with the right stuff. First let me say this is a great approach. Its much easier to fix problems on the front end than to try and undo mistakes that have your site identified for the wrong things. However, when you work on an existing design you do have some history of what is work...
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When I started my consulting business, I imagined that I would be working with larger firms as part of a team, with in-house web and marketing resources, applying my SEO/SEM skills to a given situation for others to carry out. While it does work that way with larger accounts, I am frequently called to apply technical changes for small companies that have little or no marketing and/or the technical expertise. (It is unlikely they employ anyone who knows what an <H1> tag is, or how to con...
MoreBuilding National Ads for Local Needs
Google says that they are accurate in identifying only about 35% of "local" traffic. This means if you run ads to your local market there is a good chance that 65% of your target audience will never see your ads. Including your city and state in national ads will also reduce the likelihood of someone outside your area clicking your ad. (more…)
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