Marketing on the Web It looks like the transition of Yahoo to Bing for it’s advertising platform (Micro-hoo) is finally happening. In case you were not aware, Yahoo has been testing the use of Bing for its search results for several weeks. Yahoo made the full-time switch to Bing results last week (if you search on Yahoo, you now get Bing results). The date for Yahoo to start using Bing's AdCenter platform has been less clear, but it appears now that the transition will start later this week. see: https://www.ysmblo...
Moremicrohoo
Yahoo to Microsoft AdCenter Transition Update
I attended a seminar today that discussed the Microsoft (AdCenter) /Yahoo (Panama) transition. I have hit several preliminary discussions on this topic at conferences, but this was the first one that had any real information about the Microhoo transition. The seminar was lead by representatives from Microsoft and Yahoo and they set forth a time-line that showed the transition starting in August for completion by mid-October. They were careful to point out that this transition only effects sea...
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