phrase match

I have said that you shouldn't use broad match in AdSense campaigns. While I still lean in that direction, it would be more correct to encourage you to test both phrase and broad match and then base your decision on hard conversions data. An excellent article on this topic: Google AdWords Marketing: Exact Match Bidding How these differ: Broad Match: Broad Match actually matches the words from the phrase any order. What is a little harder to follow is broad also matches synonyms for ...