Marketing on the Web Google Ads (formerly AdWords) is in a constant state of change. The biggest issue in managing campaigns these days isn't ad copy or your keywords, but assuring your negative terms are blocking searches that Google assumes are relevant (but don't really match your keyword phrases). Good article here: https://www.wordstream.com/blog/ws/2021/02/10/modified-broad-match-going-away
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COVID-19: Ad credits for Google Ads for SMBs
Google is providing $340 million in ad credits to small and medium businesses who have advertised with them since the beginning of 2019 and comply with all Google Ads T&Cs. The credits will show directly in the accounts "in the coming months." https://support.google.com/google-ads/answer/9803410?hl=en More details here.
MoreGoogle Certified Partner
Marketing on the web is excited to be a certified Google Partner. Google Partners are online marketing companies trusted by Google. Partner companies must not only obtain AdWords certification, but their businesses must be healthy, their customers happy, and they must employ Google's best practices. Press Release
MoreHow Pay Per Click Campaigns Work
Check out our latest video where I discuss Pay Per Click campaigns.
MoreCreating a Pay Per Click Campaign
The following are some of things that you should consider when creating a Pay Per Click campaign: Getting Started / Open an Account To get started, you will need to set up an account with each of the search engines. It’s painless and there is no initial cash outlay. Many of the hosting companies will give you ad credits for Google or Microsoft as an enticement to sign-up and the major search engines give these away at tradeshows and marketing events. These credits come in the form of a code an...
MoreStarting a Google AdWords Campaign
I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always able to find phases to drive incremental business. In addition an AdWords campaign is a great way to test and evaluate ad copy to find out what messages are best at capturing ...
MoreGoogle AdWords Quality Score – Again
I have written several posts on Quality Score, but I recently found two articles on the subject that make it worth revisiting. Quality Score is Google’s way of assessing how relevant your paid search keywords are to the searchers you’re targeting. This article by by Craig Danuloff discusses in monetary terms what the real costs of a low-quality-score are and this recent article, also by by Danuloff suggests 5 Steps to Improve Your Quality Score.
MoreLinking Pay Per Click Campaigns to Google Analytics
It is beneficial to separate and track your Pay Per Click traffic from Organic in Google Analytics. If you don't make the effort, PPC and Organic traffic will be lumped together, making it difficult to know how your SEO efforts are progressing. Once you make the link between Google AdWords and Google Analytics accounts, the tracking will occur automatically. To set this up, simply access the Analytics tab in your AdWords account and then either select Create New or Link to Existing. Once you...
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