Marketing on the Web It is often said that “content is king”. However, more content is not necessarily better. Content must stay focused on the subject of the site. Sections should only contain information that is closely related. Pages should focus on a single topic and contain variations of key phrases to be relevant for a wide range of searches. So how do you create great copy? The key to creating great content is to think in terms of solving a problem. Then describe the problem and the solution in generic ...
More