Marketing on the Web (Hint it's Relevance over Ranking) These days rather than Google matching keywords or phrases to webpages, Google is using artificial intelligence (aka RankBrain) to interpret a searcher's intent. Therefore it is important to make sure that Google understands that your website is pertinent to the searcher’s intent rather than trying to make pages that rank (or match) for specific search terms. For our clients, a website ranking for a keyword versus being relevant for the searchers intent c...
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How to get your website to rank in Google Search
What does it take to rank in Google? While there are over 200 signals used by Google, paying attention these elements will get you noticed!
MoreSEOMOZ, Ranking Factor Study for 2011
Great report on ranking factors. Biggest surprise is the influence facebook continues to have, even with much of its data blocked from Google. I think moving forward, slide 49 may be the most important indicator of where our efforts need to be. Ranking Factors Data 2011: SMX Elite Sydney
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