Marketing on the Web I have written before about never deleting or renaming a page, but there are times when it is unavoidable. Restructuring a site, removing obsolete products and changing scripting languages (moving to shtml from php, or php from html) make this a common problem. I am in the middle of two large projects that will involve changing the names of many pages. These are both Joomla-based sites, so I am mitigating some of the problems by using sh404sef. It does a great job of helping you control page ...
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Never Delete or Rename a Page
Well, almost never... I talk about the importance of page names on my SEO page. The trick is to design your site so that your page names and content are tuned for the top phrases in your industry. But what happens if you inherit a poorly designed site, the content becomes obsolete, or a generic term like "MP3 player" is suddenly secondary to a more popular phrase like "iPod"? In those cases, you create new content and use a 301 redirect (moved) to ensure any traffic to the old page is redire...
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