Marketing on the Web Bot herding, sometime referred to as "sculpting," is the act of shaping what search engines sees, and therefore what content you are ranked on. The idea behind bot herding is to keep the search engines off the content you didn't want to be known for. One of my clients has a consumer reports aspect to their business and actively blacklists companies who don't provide good customer service. As a service to their customers they listed other services (more…)
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