Marketing on the Web Nicely done, Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. https://moz.com/blog/21-seo-tips-2021
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Do you really want a one-page website?
One page websites have grown in popularity in recent years. They are easy to navigate from a mobile device, which is extremely important, but they are not popular among those of us who are responsible for making your website rank in search results. If you have a small business a single page website may be fine, but business trying to be found for a variety of products and services are probably going to have a tough time competing in search against businesses who employ multi-page sites. Si...
MoreSearch Console Provides a Critical Communications Link to Google
Do you use Google's Search Console (aka Webmasters tools)for your website?? You should, especially if you have seen recent declines in traffic. Search Console is where Google communicates with site owners and where you'll find warnings about everything from SPAM to Malware. This article outlines a range of problems that Google is identifying and alerting owners about. What Are Google Penalties & What to Do to Recover ---
MoreDiscussing SEO with Ad4!’s Chris Gattis
John Allen was on Huntsville radio station WTKI 1450 AM / 92.9 FM this morning discussing SEO and website optimization with Chris Gattis of Ad4!. Ad4! is a company that specializes in social media, marketing strategy, consultation, publications, and media advertising. Chris's program "Communication That Counts" can be heard at 8:00 am Thursdays at WTKI 1450 AM / 92.9 FM Huntsville, WEKI 1490 AM / 94.7 FM Decatur or on-line at https://wtkiradio.com
MoreBing Publishes SEO guide
Bing has just release their Webmaster Guidelines. No great revelations here, four things are needed to rank Content, Incoming Links, Social Signals, and "indexation" (which sounds a lot like incoming links to me). With Bing's ties to Facebook, Social Signals is one you should be paying particular attention to. They do highlight some technical things such as page load time, robots.txt, and sitemap, the document covers page structure, <H1> tags for headers an do on and Navigational s...
MoreWhat is Link Building – Part 1
In this video, Philip discusses link-building, what it is and why it's important to your business. This is part 1, we'll follow up with part 2 next week! Part 2 here
MoreMarketing on the Web Celebrates 5 years in Business
I am pleased to announce that Marketing on the Web is five years old today! While I served as an in-house marketer for many years, I started Marketing on the Web in 2007 to assist Huntsville-based companies with their internet marketing efforts. We feel this is a significant milestone because the Small Business Administration reports that more than half of small businesses fail within their first five years. We have been fortunate to have our business continue to grow each year. Many local...
MoreThings That Affect Search Engine Rank
The Domain Name / URL (Uniform Resource Locator) Recent studies indicate that search engines continue place a high value on the words in the domain name. Having a domain name like www.HuntsvilleBikeParts.com is far more likely to be found by someone looking for “Bike Parts in Huntsville” than www.bobsbikes.com. Note: If you are in the process of purchasing a domain name, it is recommended that you register several variations, .co, .net, dashed, and non-dashed versions because you don’t want som...
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