Marketing on the Web Carrie Hill just published a summary of directories that should be on every one's link building list. These are credible sources that the search engines use to help determine the relevancy of your site for things like products, services, or locality. See Carrie's list of Must Have List of Directories Related: Building Incoming Links Directories and Incoming Links
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Mod Rewrite for Better Living
I have written before about never deleting or renaming a page, but there are times when it is unavoidable. Restructuring a site, removing obsolete products and changing scripting languages (moving to shtml from php, or php from html) make this a common problem. I am in the middle of two large projects that will involve changing the names of many pages. These are both Joomla-based sites, so I am mitigating some of the problems by using sh404sef. It does a great job of helping you control page ...
MoreRel Canonical now supported by Google, Microsoft and Yahoo
There is a new Canonical tag that is supported by Google, Yahoo, and Microsoft. This is important news, especially as people are working more and more with CMS systems and database driven websites (such as Joomla, WordPress, etc). The issue is that people can arrive at your content in a variety of ways. The simplest variation being www. versus non www. version of your site. What's that, you say they are the same? Au contraire mon fraire, to a search engine www is a separate sub-domain. There...
MoreBuilding Incoming Links
One of the cornerstones of improving any business is referrals. Nothing promotes a product or service better than positive comments from someone you know and respect or from an authority in the field. The same is true for your website. To explain the importance of incoming links to grow traffic to your website, I often use a metaphor of selecting a roofer. You don't know a roofer, but you have a friend that builds houses, so you ask who he would use. The answer provides not only who to call,...
MoreGoogle Publishes SEO Guide
Google has a number of good resources for webmasters, but they have just released an Search Engine Optimization Starter Guide. So, if you ever wondered if all that stuff you have heard about optimizing your website for Google is hooey or not... this is a great place to find out.
MoreLaunching a new Website / Changing an existing one
Whether launching a new website or changing an existing one it is important to do a little upfront work. I have had a couple of clients come to me recently either wanting to toss out their old site and start over or who have sadly, already made wholesale changes to page names or content only to find that their website can no longer be found in search results. Things to consider when launching a new Website or changing an existing one: Never rename or delete a page (well almost). If you a...
MoreMarketing Overview for Web Developers
I was recently asked to speak to the North Alabama Web Developers group. I created a slide presentation that discusses organic versus paid search results and some of the elements that come into play when improving Search Engine Rank. Here is a link to that presentation. Marketing Overview for Web Developers.
MoreMatt Cutts Addresses Webmasters
Matt Cutts addresses the German Webmaster community in this video, but he hits essential points that can benefit anyone who wants to improve their search engine rank (10 minutes).
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