Marketing on the Web Let No Good Phrase Go Un-clicked If you have read much on SEO, you know that page name, title, and content play a big roll in the optimizing you pages. However, there is a second phase of optimization that shouldn't be neglected. When you develop your content, you optimize you page for certain keywords or phrases. However, after launch it is important to follow up to see what phrases are driving people to your site. It's important to verify that your key phases are working and certain your...
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The Importance of About Us and Contact Us Pages
I am always amazed when I find a site that is lacking an About Us or Contact page. Unlike a bricks and mortar business, a website can be created out of thin air, making these pages essential to establishing trust and closing business. The content of these pages should communicate the people or company behind the website and where you are physically located. About Us: An About page helps people identify with you and you passions. Leave the sales pitch out. Small businesses should tell peop...
MoreMod Rewrite Rules for Uniform Spidering
I mention in my earlier post that you should choose to use www or not , but regardless, stick with it. Another issue that arises is that you can't always control how someone else will link to your site. While many will include www. others will not. To insure that all you links are cataloged in the search engines uniformly, you should implement a couple of rules in your .htaccess file. A rule to insure www is (or is not) always used. To Redirect mysite.com to www.mysite.com Options +FollowS...
MoreTo www or not to www, that is in the URL …
This article has been updated to address additional questions received on this topic. I am frequently asked about whether you should include the www or not when setting up your your websites' URL. While many of us are predisposed to typing the www, most of the time including the www is immaterial as typing either www.mywebsite.com or mywebsite.com will usually be directed to the same place. So which should you use and when? The answer is either, but not both and here are specific cases to co...
MoreURLs and Linking for SEO
I mention on my SEO page that having a descriptive URL is a good thing. In the example I say that www.huntsville-bike-parts.com is better than having www.bobsbikes.com. Why?? -- You know that incoming links (sites linking to yours) are very important, perhaps equally important is the phrase that links the URL. When you have a descriptive URL, this link and phrase association are one and the same. For example, here I have linked the phrase Search Engine Marketing to www.marketing-ontheweb....
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I plan to cover the high points of SEO, SEM, and Web Analytics in my pages. I welcome suggestions, questions, and comments...
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