Marketing on the Web The Domain Name / URL (Uniform Resource Locator) Recent studies indicate that search engines continue place a high value on the words in the domain name. Having a domain name like www.HuntsvilleBikeParts.com is far more likely to be found by someone looking for “Bike Parts in Huntsville” than www.bobsbikes.com. Note: If you are in the process of purchasing a domain name, it is recommended that you register several variations, .co, .net, dashed, and non-dashed versions because you don’t want som...
MoreSearch Optimization
Eight Tips for Better Ranking
Optimizing your site for search can be a daunting task. Here is a list of eight things you can do to help your content rank better in Search Results. Optimize the Structure of Your Site (Information Architecture) Clearly communicate the organization of your site through navigation, breadcrumbs, and file path. Organize Your Content Display whatever you are promoting by category and cross-link to related categories to support searches for category, location, country of origin, brand, etc....
MoreSaving Search Rank When Launching a New Website
On July 14, 2010, I will discuss how to maintain Pagerank when you update or launch a new website with the North Alabama Web Developers group. In this meet-up we’ll discuss Google webmaster tools, Google analytics, sitemaps, and using redirects to map content with the .htaccess file (emphasis will be on Apache/Linux hosting). Please visit the meet-up site for details and sign-up. https://www.meetup.com/web-99/calendar/13878846/ Slides from this discussion are here: Maintain Pagerank wh...
MoreSearch Optimization for Google
This is a short video by Google's Matt Cutts. In the video he offers tips on basic things you can do to optimize your website for Google:
More