site architecture

My clients will tell you that I am always preaching the importance of site architecture (or information architecture). Your site’s architecture, links, and navigation communicate how information is related within your site. Each page in your site passes rank to the pages beneath it. If your site lacks organization, Google must rely on other factors to determine the importance and relationship of your pages. WordPress and SEO guru Joost de Valk has a great write-up on this topic. https://yoast...