Marketing on the Web A New Age for Businesses - What Does Your Online Company Profile Look Like? Social media has changed the way that we market ourselves. Social Media is one of the largest avenues for advertising. ComScore reported on June 11, 2012 that over 82% of the world engages in online social networking. Consumers trust "social proof" over any other type of communication online. When they can see that you have customers interacting and talking about your product or service, a level of trust is develop...
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Social Media & “Authentic” PPC
Let me state up front that this article is not about pay per click advertising, but rather the power of being authentic in your marketing efforts. What follows is a funny story involving those words (pay per click) that illustrates authenticity. I was working at an ad agency several years ago and helped a client develop and launch a large website that was a directory of sorts for their industry. Along the way, they hired a marketing director. She came from another industry and was more f...
MoreJump Start Your Brand with Instagram
Small businesses and corporations are always looking for new DRTV marketing ideas, and many choose to hire a direct response advertising agency to manage their marketing strategies. However, not all businesses are able to afford such advertising. Luckily for them, the variety of social media platforms has made marketing more affordable and accessible than ever before. Facebook has been a popular tool for many years and it was no surprise when they purchased Instagram, a free application tha...
MoreHow to Create an Effective Website
There are hundreds of thousands of sites online today, and nearly every business that is looking to succeed has added to that vast quantity by making a site of their own. Trying to get your site to the top isn't as easy as it once was, and those interested in staying ahead of their competition must create effective websites. A good website is more than just a great landing page and some additional media. In fact, a great website should have at the bare minimum: The Ability to Create a Good...
MoreUpdating Your Linked-In Profile
Google takes its signals from a variety of sources and Linkedin seems to high on its list. I just read a piece by Ron Jones on updating you LinkedIn profile. I would add that if you don't have a company page, you should create one and ask your employees to update their profiles to ensure that they they are linked. Also a good article on Marketing your business on Linked in
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