Marketing on the Web Check out our latest video where I discuss Pay Per Click campaigns.
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What is Link Building – Part 2
In this video, Philip completes his discussion on link-building in part 2 of this series. Part 1 here
MoreWhat is Link Building – Part 1
In this video, Philip discusses link-building, what it is and why it's important to your business. This is part 1, we'll follow up with part 2 next week! Part 2 here
MoreSEO Audit – Before You Design Your Next Website
In this video I discuss the need for an Website Audit. Sometimes called an SEO Audit, we recommend an audit anytime you're designing or re-designing a website. If your business is dependent on your website for new business, an SEO Audit is an first important step to getting it right. The Audit digs into what is working and what's not with your website and looks at the market to see what is working for those you are competing against. I have delivered dozens of Website Audits at this point and...
MoreChoosing Key Words and Phrases for your Business
In this video, Philip discusses choosing the best key words and phrases for your website. For the uninitiated, this is about choosing the right words and phrases to use within your content. The meta-keyword tag that was heavily used (and abused) over the last decade is not longer a part of the ranking algorithm of any major search engine.
MoreStarting a Google AdWords Campaign
I am always encouraging my customers to start a Google AdWords campaign. You can start relatively small budget and, in addition to generating additional traffic and sales, you can gain some fantastic marketing data in the process. While your website may be optimized for the many of the phrases in your space, I am always able to find phases to drive incremental business. In addition an AdWords campaign is a great way to test and evaluate ad copy to find out what messages are best at capturing ...
MoreThe Phonebook is Dead
Increasingly people are going on-line, not only for phone number and addresses, but for reviews and recommendations. Website’s not only give you the opportunity to list the standard phonebook info like you’re address, when you’re open and years in business, but also detailed information and photos about your products and services. You can explain who you are and why someone should do business with you. You can post videos not only about your company, but about the work you have performed and of ...
MoreNew Ways to Address Duplicate Content
Duplicate Content has long been an issue with webmasters and is cause for concern because duplicating content dilutes your ranking in search results. Perhaps the most common cause of having duplicate content is in allowing both www. and non www versions of your site to exist. However, another place where I see duplicate content occur is when a customer has multiple domain names pointing to the same content. When you use multiple domain names, and there are good reasons to do this, you should pic...
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