Marketing on the Web Matt Cutts at the 2009 WordCamp. In this video he discusses terms like google juice, page rank, and back links, but don't get overwhelmed by the jargon. The central theme is creating content that is relevant and reputable. Worth watching! There are so many nuggets in this. You can skip the first 5 minutes and 30 seconds, but from there to around 19 minutes in, it's great general information to help you understand ranking and content. After 19 minutes, it briefly goes more into WordPress ...
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Whitehat SEO for WordPress
Matt Cutts' Whitehat video from WordCamp 2007 still rings true. While it's targeted at WordPress users, it has broad application and conveys an enormous amount of information. The video discusses SEO tips in plain speak - recommended. Note, he starts with a site that has been banned and gets a bit technical, but quickly moves into more general territory. The Q&A at the end is very much worth watching.
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There is a new Canonical tag that is supported by Google, Yahoo, and Microsoft. This is important news, especially as people are working more and more with CMS systems and database driven websites (such as Joomla, WordPress, etc). The issue is that people can arrive at your content in a variety of ways. The simplest variation being www. versus non www. version of your site. What's that, you say they are the same? Au contraire mon fraire, to a search engine www is a separate sub-domain. There...
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Matt Cutts addresses the German Webmaster community in this video, but he hits essential points that can benefit anyone who wants to improve their search engine rank (10 minutes).
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This is a short video by Google's Matt Cutts. In the video he offers tips on basic things you can do to optimize your website for Google:
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