Web Marketing Parallels to Bricks and Mortar

I recently went through a pre-launch design study with a client. The client is launching a new division of an existing company and after hearing me speak at a local business group, wanted to be sure he was starting with the right stuff. First let me say this is a great approach. Its much easier to fix problems on the front end than to try and undo mistakes that have your site identified for the wrong things. However, when you work on an existing design you do have some history of what is work...
More